Lesson 2: When to jump in the water.

Thinking vs. Doing...

When it comes to helping start a business – get a 2nd, 3rd or even 4th opinion about the product or service. Emotions here will undue your logic. A business I founded from a passion and love for the product failed. Whereas I almost passed on the opportunity to join Bouqs because my lack of interest in the product and knowledge around the market. I say this with the best intentions, it’s not about what you like. Look deeper – what’s the team like, what’s the customer service like, what’s the supply chain like... these will tell you far more about the company's likeliness for success than your love for what they do or sell. Remember, if you’re not investing your money – you’re probably investing your time. Which in my opinion, a far more valuable resource since it’s finite. If return on you time (even at the start) is your #1 priority, it's time to take the plunge.