20+ years of experience in creative direction, content production, and digital marketing, I’m an entrepreneur, startup consultant, culture agent, and brand strategist. In 2014, I left a secure job at a big agency to go full-time at The Bouqs Company, where I helped grow the marketing department from 1 to 30+ people across brand, photography, video, PR, social, design, copywriting, SEO, and more.

From 2018 to 2023, I've served as Creative VP at Papa & Barkley, overseeing all creative services, managing budgets, recruiting talent, and leading integrated campaigns across various platforms.

Previously, I worked at Deutsch Inc. on major brands like Volkswagen, PlayStation, Snapple, Dr. Pepper, and more. Currently, I’m providing creative marketing services to smaller brands on contract.

Brand Experience:

PlayStation, Bose, DirectTV, Taco Bell, Volkswagen, Chevrolet, GM, Saturn, Anthem, Target, Kaiser Permanente, Farmers Insurance, Urbana, Papa & Barkley and more.

Bose Freelance Creative Director | May 2023 - Sep 2023 | Remote

I worked alongside in-house creative teams providing copy and creative support to help launch the QuietComfort Ultra Headphones & Earbuds.

Papa & Barkley Vice President Creative | Oct 2018 - May 2023 | Glendale, California

Directed all creative services including design, art direction, copywriting, video, photography, digital content, printed content, campaigns, and packaging for multiple product lines.
Managed outside agencies.
Recruited, hired, and managed internal team of creatives, content producers, photographers, writers and designers.

The Bouqs Company Creative Director | Oct 2012 – Dec 2018 | Venice, California

BRANDING & IDENTITY:
Directed and managed the visual development of the BOUQS brand.
Logos
Packaging & POS
Digital Assets
Brand & Style Guides
Licensing Assets
PHOTO & VIDEO DIRECTION:

Built and directed photo and video crews in capturing high-quality assets to represent BOUQS campaigns.
Working intimately with high-profile celebrities, florists, and industry professionals.
Art Directed Portraits & Action Photography
Concepting & Scripting
Video Direction
Interviewing & Engagement
Event Production
INTEGRATED SOCIAL PROGRAMS:
Conceptual and executional development of social programs deployed across multiple touch points.
Program Concepts
Design & Art Direction
Photo & Video Development
Multi-Channel Execution
SPECIAL PROJECTS:
Managed Retail Partnerships (West Elm)
Design and Concept Investor Pitch Decks (Helped secure over 90M in Seed, A, B, and Growth rounds)
Managed Farm and Florist Packaging Systems
HQ Design and Project Management
Hard Goods Manager