Smiling man with curly hair, glasses, wearing a plaid shirt over a gray t-shirt, standing outdoors against a bright blue sky.

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With 20+ years of experience in creative direction, brand strategy, content production, and digital marketing, I’m a creative leader, entrepreneur, startup consultant, and brand strategist who helps companies build brands, launch products, and connect with their audiences.

In 2014, I left a secure position at a large agency to join The Bouqs Company full-time as its first employee. I helped build the brand and scale its marketing organization from one person to 30+ across brand, photography, video, PR, social, design, copywriting, SEO, and more.

From 2018 to 2023, I served as VP of Creative at Papa & Barkley, leading the creative organization, managing budgets and talent, and directing integrated campaigns across brand, packaging, digital, retail, content, photography, video, and social.

Earlier in my career, I worked at Deutsch Inc., where I developed campaigns for major brands including Volkswagen, PlayStation, Snapple, Dr Pepper, and others.

Today, I work independently with brands, startups, and growing companies, providing creative direction, brand strategy, content, and marketing leadership on a contract and consulting basis.

Brand Experience:

PlayStation, Bose, DIRECTV, Taco Bell, Volkswagen, Chevrolet, General Motors, Saturn, Anthem, Target, Kaiser Permanente, Farmers Insurance, Urbana, Papa & Barkley, The Bouqs Company, and more.

LUDWIG+ Creative Director | Royal Oak, Michigan

My current role.
Clients: Consumers Energy, Freedom Forum, Spoonful of Comfort, and Audien.

Bose Freelance Creative Director | Remote

I worked alongside in-house creative teams providing copy and creative support to help launch the QuietComfort Ultra Headphones & Earbuds.

Papa & Barkley Vice President Creative | Glendale, California

Directed all creative services including design, art direction, copywriting, video, photography, digital content, printed content, campaigns, and packaging for multiple product lines.
Managed outside agencies.
Recruited, hired, and managed internal team of creatives, content producers, photographers, writers and designers.

The Bouqs Company Creative Director | Venice, California

BRANDING & IDENTITY:
Directed and managed the visual development of the BOUQS brand.
Logos
Packaging & POS
Digital Assets
Brand & Style Guides
Licensing Assets
PHOTO & VIDEO DIRECTION:

Built and directed photo and video crews in capturing high-quality assets to represent BOUQS campaigns.
Working intimately with high-profile celebrities, florists, and industry professionals.
Art Directed Portraits & Action Photography
Concepting & Scripting
Video Direction
Interviewing & Engagement
Event Production
INTEGRATED SOCIAL PROGRAMS:
Conceptual and executional development of social programs deployed across multiple touch points.
Program Concepts
Design & Art Direction
Photo & Video Development
Multi-Channel Execution
SPECIAL PROJECTS:
Managed Retail Partnerships (West Elm)
Design and Concept Investor Pitch Decks (Helped secure over 90M in Seed, A, B, and Growth rounds)
Managed Farm and Florist Packaging Systems
HQ Design and Project Management
Hard Goods Manager