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With 20+ years of experience in creative direction, brand strategy, content production, and digital marketing, I’m a creative leader, entrepreneur, startup consultant, and brand strategist who helps companies build brands, launch products, and connect with their audiences.

In 2014, I left a secure position at a large agency to join The Bouqs Company full-time as its first employee. I helped build the brand and scale its marketing organization from one person to 30+ across brand, photography, video, PR, social, design, copywriting, and more.

From 2018 to 2023, I served as VP of Creative at Papa & Barkley, leading the creative organization, managing budgets and talent, and directing integrated campaigns across brand, packaging, digital, retail, content, photography, video, and social.

Earlier in my career, I worked at Deutsch Inc., where I developed campaigns for major brands including Volkswagen, PlayStation, Snapple, Dr Pepper, and others.

Today, I work independently with brands, startups, and growing companies, providing creative direction, brand strategy, content, and marketing leadership on a contract and consulting basis.

Brand Experience:

PlayStation, Bose, DIRECTV, Taco Bell, Volkswagen, Chevrolet, General Motors, Saturn, Anthem, Target, Kaiser Permanente, Farmers Insurance, Urbana, Papa & Barkley, The Bouqs Company, and more.

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LUDWIG+ Creative Director | Royal Oak, Michigan

My work spans brand, content, social, digital, editorial, video, ecommerce, search, and AI-driven discovery, with a focus on creating content and digital experiences that help brands get found, understood, and chosen.

That includes SEO, AIEO and GEO strategy, keyword research, search intent, content development, on-page optimization, metadata, paid search, Google Ads campaign development and optimization, and ongoing content optimization. I’ve applied these strategies for clients including Consumers Energy, World Home Loans, Freedom Forum, Spoonful of Comfort, and Audien, helping connect creative, content, search, and digital performance into a broader growth strategy.

Bose Freelance Creative Director | Remote

Worked alongside Bose’s in-house creative teams, providing copywriting, creative development, and campaign support for the launch of the QuietComfort Ultra Headphones and Earbuds. I helped develop launch messaging and creative across marketing touchpoints, translating product features and positioning into compelling consumer-facing content while working within Bose’s established brand and creative standards.

Papa & Barkley Vice President Creative | Glendale, California

Led creative across Papa & Barkley’s full portfolio of brands and product lines, directing the full range of creative services including brand and campaign development, art direction, design, copywriting, video, photography, digital content, print, packaging, and retail marketing. I managed outside agencies and creative partners while building and leading an internal team of creatives, content producers, photographers, writers, and designers. I established creative direction and processes across the portfolio, ensuring brand consistency while developing campaigns and content across digital, social, ecommerce, retail, and other consumer touchpoints.

The Bouqs Company Creative Director | Venice, California

Led the creative and brand development for The Bouqs Company, directing the visual identity and customer-facing expression of the brand across digital, packaging, retail, social, campaigns, and marketing.

Directed branding and identity development including logos, packaging and point-of-sale materials, digital assets, brand and style guidelines, and licensing assets. I also led photo and video production, building and directing crews to create campaign content featuring high-profile celebrities, florists, and industry professionals. This included concept development, scripting, art direction, portrait and action photography, video direction, interviews, and event production.

Developed and executed integrated social programs across multiple channels, overseeing concepts, creative direction, design, photography, video, and multi-channel execution. I also worked closely with merchandising on product assortment and category strategy, developing new bouquet concepts and recipes based on business objectives, market trends, and the Bouqs brand.

Supported PR initiatives by developing launch concepts and materials, writing and reviewing press releases, and working with media and internal teams to support brand launches and communications.