I helped build P&B Kitchen from the ground up, developing the brand positioning, design strategy, packaging, photography, digital, social, and marketing launch. The goal was to create an edibles brand that felt as joyful and thoughtfully crafted as the products themselves.

An integrated product launch for Papa & Barkley’s CBD Gummies, combining creative direction and content production across illustration, photography, email, social, and video.

An integrated launch campaign for Papa & Barkley’s Sleep Collection, built around real customer experiences rather than traditional product marketing. I led creative direction and production across packaging, photography, social, email, print, and OOH.

Concept and Creative Direction for Papa & Barkley’s Integrated Pride Campaign

Concept and Creative Direction for the launch of Papa & Barkley’s Caramel Filled Chocolates.

Marketing and Creative Direction for WestRock Restoration

Concept and Creative Direction for the launch of Papa & Barkley’s Releaf Gummies.

Concept and Creative Direction for the launch of Papa & Barkley’s Releaf Chocolate.