Lesson 4: Startup Archetypes

Tech

Nerd meets opportunist. Enjoys a new level of status due to the 90’s and early 2000’s Inter- net boom and has certified it’s status posthumous as a “good job” in the realm of lawyer and doctors. In the new world everybody needs tech – and they know it. The run the spectrum in terms on wardrobe, looks and ethnicity, but all share a similar somewhat introverted, task driven work personality.

Supply Chain

Rowdy casually dressed, morning people, and difficult to drink under the table – yet so essential and important to the process.

Marketing

Marketing has become a catch all for people with different background. Who’s in charge? Brand, acquisition, business development, customer retention, marketing analytics, creative, design, social, PR? … beats me!

HR

??? Most new companies won’t have HR.

C Level

The Boss.

Customer Service

It’s the new get-your-foot-in-the-mailroom-job. This is the basic entry-level position most people out of college with general education will fall in nowadays.