I was the first employee at Bouqs.com and helped build the company from the ground up, shaping the brand, website, marketing, and customer experience while helping build the initial team. My role spanned creative direction, digital, merchandising, photography, retail, product development, content, and integrated campaign strategy.

VP Creative of California’s #1 Cannabis Wellness Brand.

An integrated launch campaign for Papa & Barkley’s Sleep Collection, built around real customer experiences rather than traditional product marketing. I led creative direction and production across packaging, photography, social, email, print, and OOH.

Creative direction and brand strategy.

Direct from California vineyards wine brand.

Skilled in directing photography.

Product Launch for Swig Sparkling Water.