I was the first employee at Bouqs.com and helped build the company from the ground up, shaping the brand, website, marketing, and customer experience while helping build the initial team. My role spanned creative direction, digital, merchandising, photography, retail, product development, content, and integrated campaign strategy.

A selection of creative direction and design work spanning brand identity, campaigns, photography, and visual systems. From building brand guidelines to directing integrated campaigns, I bring strategy, design, and storytelling together to create brands that connect.

Helped launch the PlayStation game Little Big Planet including developing the game’s tagline Fun Shall Overcome

An integrated campaign for Anthem Blue Cross encouraging people of all ages to take 15 minutes each day to play. I led creative direction across experiential, digital, virtual dodgeball, and print.

I create paid social campaigns that combine strong creative with performance-focused thinking. My experience spans Facebook, Instagram, TikTok, Snapchat, and other platforms, developing ads, concepts, copy, and content designed to drive action.

I develop social and influencer strategies that connect creative, content, and distribution. My work includes campaign development, paid social, influencer programs, affiliate marketing, content strategy, and social-first creative.

I create digital experiences that connect brand, content, and commerce. My work spans websites, UX/UI, e-commerce, email, social, digital campaigns, and product experiences for brands ranging from startups to established consumer companies.

More of my ad work.

A selection of animation and motion work I’ve concepted, directed, and produced across product launches, social content, and brand storytelling.

Concept and Creative Direction for the campaign Plant medicine for your skin.

Launched the all-new Beetle in 2013.

Direct from California vineyards wine brand.

Retail marketing and store launch.

I design and develop retail experiences that bring brands to life in the real world. My work includes retail spaces, merchandising, fixtures, retailer campaigns, pop-ups, and branded experiences across consumer, automotive, and wellness brands.

A selection of copywriting and creative direction work developed across automotive, cannabis, retail, and consumer brands. From campaign concepts and brand voice to digital experiences and integrated communications, the work combines strategy, ideas, and storytelling.

I have experience creating and producing ooh concepts.

Skilled in directing photography.

In 2017–18, I served as Director of Special Projects for The Bouqs Company, managing the $2M+ buildout and move into the company’s 15,000-square-foot Silicon Beach headquarters. The project included the interior design and development of a Town Hall, full kitchen, lounge, and floral work center.

Directed the concept and content production for Volkswagen’s NY Auto Show

A selection of automotive creative work focused on bringing brands to life across experiential campaigns, event kits, email, and in-market experiences. The work combines creative direction with campaign development and production across physical and digital touchpoints.