CBD Gummy Launch
An integrated product launch for Papa & Barkley’s CBD Gummies, combining creative direction and content production across illustration, photography, email, social, and video.
Audien Shields
Creative direction for Audien Shields spanning product naming, positioning, packaging design, and launch marketing across digital and consumer touchpoints.
Papa's Select
I helped launch Papa’s Select in 2020, leading creative strategy, direction, and production across product launches, photography, video, social, email, events, and brand content.
Releaf Gummies
Concept and Creative Direction for the launch of Papa & Barkley’s Releaf Gummies.