Audien Shields
I led the creative direction for the launch of Audien Shields, helping shape the product from the name and positioning through packaging and launch marketing. The work included developing the product naming architecture, creating the visual packaging system, and directing the creative across launch communications and marketing.
The goal was to give a new product a clear identity and compelling story while creating a cohesive creative system that could scale across packaging, digital, advertising, and other marketing touchpoints.
