Creative and copy support for the launch of Bose’s QuietComfort Ultra Headphones and Earbuds, working alongside the in-house team across product launch pages, digital media, and social creative.

Copywriting and Creative Direction.

Copywriting and Creative Direction.

An integrated product launch for Papa & Barkley’s CBD Gummies, combining creative direction and content production across illustration, photography, email, social, and video.

The CLIO Award Winning Lives Changed Campaign.

Creative direction for Audien Shields spanning product naming, positioning, packaging design, and launch marketing across digital and consumer touchpoints.

An integrated launch campaign for Papa & Barkley’s Sleep Collection, built around real customer experiences rather than traditional product marketing. I led creative direction and production across packaging, photography, social, email, print, and OOH.

Helped launch the PlayStation game Little Big Planet including developing the game’s tagline Fun Shall Overcome

An integrated campaign for Anthem Blue Cross encouraging people of all ages to take 15 minutes each day to play. I led creative direction across experiential, digital, virtual dodgeball, and print.

I develop social and influencer strategies that connect creative, content, and distribution. My work includes campaign development, paid social, influencer programs, affiliate marketing, content strategy, and social-first creative.

Creative direction and brand strategy.

Concept and Creative Direction for Papa & Barkley’s Integrated Pride Campaign

Concept and Creative Direction for the campaign Plant medicine for your skin.

Launched the all-new Beetle in 2013.

Video work for the Emerald Nuts brand. Concept direction.

Marketing and Creative Direction for WestRock Restoration

In 2017–18, I served as Director of Special Projects for The Bouqs Company, managing the $2M+ buildout and move into the company’s 15,000-square-foot Silicon Beach headquarters. The project included the interior design and development of a Town Hall, full kitchen, lounge, and floral work center.

Integrated Campaign for Diet Dr. Pepper.

Directed the concept and content production for Volkswagen’s NY Auto Show

A selection of automotive creative work focused on bringing brands to life across experiential campaigns, event kits, email, and in-market experiences. The work combines creative direction with campaign development and production across physical and digital touchpoints.