Creative Direction & Brand Design
A selection of creative direction and design work spanning brand identity, campaigns, photography, and visual systems. From building brand guidelines to directing integrated campaigns, I bring strategy, design, and storytelling together to create brands that connect.
P&B Kitchen
I helped build P&B Kitchen from the ground up, developing the brand positioning, design strategy, packaging, photography, digital, social, and marketing launch. The goal was to create an edibles brand that felt as joyful and thoughtfully crafted as the products themselves.
CBD Gummy Launch
An integrated product launch for Papa & Barkley’s CBD Gummies, combining creative direction and content production across illustration, photography, email, social, and video.
Audien Shields
Creative direction for Audien Shields spanning product naming, positioning, packaging design, and launch marketing across digital and consumer touchpoints.
The Sleep Collection
An integrated launch campaign for Papa & Barkley’s Sleep Collection, built around real customer experiences rather than traditional product marketing. I led creative direction and production across packaging, photography, social, email, print, and OOH.
Papa's Select
I helped launch Papa’s Select in 2020, leading creative strategy, direction, and production across product launches, photography, video, social, email, events, and brand content.
Papa Has Pride Campaign
Concept and Creative Direction for Papa & Barkley’s Integrated Pride Campaign
Sessions Product Launch
Concept and Creative Direction for the launch of Papa ‘s Select Sessions.
Caramel Filled Chocolates
Concept and Creative Direction for the launch of Papa & Barkley’s Caramel Filled Chocolates.
Releaf Gummies
Concept and Creative Direction for the launch of Papa & Barkley’s Releaf Gummies.
Releaf Chocolate
Concept and Creative Direction for the launch of Papa & Barkley’s Releaf Chocolate.
