Bouqs.com
I was the first employee at Bouqs.com and helped build the company from the ground up, shaping the brand, website, marketing, and customer experience while helping build the initial team. My role spanned creative direction, digital, merchandising, photography, retail, product development, content, and integrated campaign strategy.
P&B Kitchen
I helped build P&B Kitchen from the ground up, developing the brand positioning, design strategy, packaging, photography, digital, social, and marketing launch. The goal was to create an edibles brand that felt as joyful and thoughtfully crafted as the products themselves.