Bring Back Recess Integrated Campaign

 

Creative Direction

 

Anthem Blue Cross

We all want to be more physically active, but with the pressures of modern life, finding time to do it is harder than ever, and it has a negative effect on our mental and physical health. So we set out to change that, with a campaign called Bring Back Recess, reminding people of all ages take a 15 minute break for play daily, just like we did when we were kids.

Integrated Campaign - Experiential

Integrated Campaign - Digital

Integrated Campaign - Virtual Dodgeball

Integrated Campaign - Print

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