I was the first employee at Bouqs.com and helped build the company from the ground up, shaping the brand, website, marketing, and customer experience while helping build the initial team. My role spanned creative direction, digital, merchandising, photography, retail, product development, content, and integrated campaign strategy.

VP Creative of California’s #1 Cannabis Wellness Brand.

A selection of creative direction and design work spanning brand identity, campaigns, photography, and visual systems. From building brand guidelines to directing integrated campaigns, I bring strategy, design, and storytelling together to create brands that connect.

Helped launch the PlayStation game Little Big Planet including developing the game’s tagline Fun Shall Overcome

An integrated campaign for Anthem Blue Cross encouraging people of all ages to take 15 minutes each day to play. I led creative direction across experiential, digital, virtual dodgeball, and print.

I develop social and influencer strategies that connect creative, content, and distribution. My work includes campaign development, paid social, influencer programs, affiliate marketing, content strategy, and social-first creative.

A selection of animation and motion work I’ve concepted, directed, and produced across product launches, social content, and brand storytelling.

Creative direction and brand strategy.

Concept and Creative Direction for the campaign Plant medicine for your skin.

Launched the all-new Beetle in 2013.

Video work for the Emerald Nuts brand. Concept direction.

Direct from California vineyards wine brand.

Retail marketing and store launch.

I design and develop retail experiences that bring brands to life in the real world. My work includes retail spaces, merchandising, fixtures, retailer campaigns, pop-ups, and branded experiences across consumer, automotive, and wellness brands.

A selection of copywriting and creative direction work developed across automotive, cannabis, retail, and consumer brands. From campaign concepts and brand voice to digital experiences and integrated communications, the work combines strategy, ideas, and storytelling.

I have experience creating and producing ooh concepts.

Skilled in directing photography.

Integrated Campaign for Diet Dr. Pepper.

Directed the concept and content production for Volkswagen’s NY Auto Show

A selection of automotive creative work focused on bringing brands to life across experiential campaigns, event kits, email, and in-market experiences. The work combines creative direction with campaign development and production across physical and digital touchpoints.