P&B Kitchen

Starting from scratch, I helped build P&B Kitchen into a successful edibles brand. We crafted all the branding and marketing with the same level of care our teams put into the products. Brand positioning, design strategy, graphic design, illustration, all helped bring together a recipe for joy.

Creative & Design Direction, Branding, Packaging, and Marketing Launch.

Case Study Video

Packaging Design & Product Photography

coconut caramel.jpg

mango macadamia.jpg

pineapple ginger.jpg

watermelon chili.jpg

salted almond.jpg

raspberry quinoa.jpg

Gummies_03_PineappleGinger_BoxwithGummies_RGB_72dpi.png

Gummies_04_WatermelonChili_BoxwithGummies_RGB_72dpi.png

Lifestyle Photography

P&B_Kitchen_Gummies_Social_SourPeach(2).jpg

P&B_Kitchen_Chocolate_Social_RaspberryQuinoa(1).jpg

Email

P&BKitchen_WelcomeFlow_EML3_02.gif

P&BKitchen_WelcomeFlow_EML3_06.jpg

P&BKitchen_WelcomeFlow_EML4_07.jpg

Social

P&B_Kitchen_StickerGif_IG_Edibles&Chill.gif

P&B_Kitchen_StickerGif_IG_You'reDope.gif

Swag

P&BKitchen_BucketHat.gif

P&BKitchen_ToteBags.gif

Coloring Pages

Fun

blogDavid PlafchanMay 16, 2022creative direction, edibles, chocolate, design, video, photography, pandbkitchen, web design, integrated campaign