VP Creative of California’s #1 Cannabis Wellness Brand.

A selection of creative direction and design work spanning brand identity, campaigns, photography, and visual systems. From building brand guidelines to directing integrated campaigns, I bring strategy, design, and storytelling together to create brands that connect.

I create paid social campaigns that combine strong creative with performance-focused thinking. My experience spans Facebook, Instagram, TikTok, Snapchat, and other platforms, developing ads, concepts, copy, and content designed to drive action.

More of my ad work.

Creative direction and brand strategy.

Concept and Creative Direction for the launch of Papa ‘s Select Sessions.

Marketing, Branding, and Creative Direction for the dispensary brand Urbana

Marketing, Branding, and Creative Direction for the dispensary brand The Leaf

15 years experience directing, designing and producing packaging.

Concept and Creative Direction for the Budline Branding Agency

Iconography Concept and Creative Direction