VP Creative of California’s #1 Cannabis Wellness Brand.

Developed the creative strategy and campaign materials for Consumers Energy’s Four Cities initiative, helping position Michigan communities as strong destinations for advanced manufacturing and business growth.

I create paid social campaigns that combine strong creative with performance-focused thinking. My experience spans Facebook, Instagram, TikTok, Snapchat, and other platforms, developing ads, concepts, copy, and content designed to drive action.

More of my ad work.

Creative direction and brand strategy.

I have experience creating and producing ooh concepts.