I was the first employee at Bouqs.com and helped build the company from the ground up, shaping the brand, website, marketing, and customer experience while helping build the initial team. My role spanned creative direction, digital, merchandising, photography, retail, product development, content, and integrated campaign strategy.

Creative and copy support for the launch of Bose’s QuietComfort Ultra Headphones and Earbuds, working alongside the in-house team across product launch pages, digital media, and social creative.

VP Creative of California’s #1 Cannabis Wellness Brand.

Copywriting and Creative Direction.

A selection of creative direction and design work spanning brand identity, campaigns, photography, and visual systems. From building brand guidelines to directing integrated campaigns, I bring strategy, design, and storytelling together to create brands that connect.

Copywriting and Creative Direction.

I helped build P&B Kitchen from the ground up, developing the brand positioning, design strategy, packaging, photography, digital, social, and marketing launch. The goal was to create an edibles brand that felt as joyful and thoughtfully crafted as the products themselves.

An integrated product launch for Papa & Barkley’s CBD Gummies, combining creative direction and content production across illustration, photography, email, social, and video.

The CLIO Award Winning Lives Changed Campaign.

Creative direction for Audien Shields spanning product naming, positioning, packaging design, and launch marketing across digital and consumer touchpoints.

An integrated launch campaign for Papa & Barkley’s Sleep Collection, built around real customer experiences rather than traditional product marketing. I led creative direction and production across packaging, photography, social, email, print, and OOH.

Helped launch the PlayStation game Little Big Planet including developing the game’s tagline Fun Shall Overcome

An integrated campaign for Anthem Blue Cross encouraging people of all ages to take 15 minutes each day to play. I led creative direction across experiential, digital, virtual dodgeball, and print.

I create paid social campaigns that combine strong creative with performance-focused thinking. My experience spans Facebook, Instagram, TikTok, Snapchat, and other platforms, developing ads, concepts, copy, and content designed to drive action.

I develop social and influencer strategies that connect creative, content, and distribution. My work includes campaign development, paid social, influencer programs, affiliate marketing, content strategy, and social-first creative.

I create digital experiences that connect brand, content, and commerce. My work spans websites, UX/UI, e-commerce, email, social, digital campaigns, and product experiences for brands ranging from startups to established consumer companies.

More of my ad work.

I helped launch Papa’s Select in 2020, leading creative strategy, direction, and production across product launches, photography, video, social, email, events, and brand content.

A selection of animation and motion work I’ve concepted, directed, and produced across product launches, social content, and brand storytelling.

Creative direction and brand strategy.