Concept and Creative Direction for Papa & Barkley’s Integrated Pride Campaign

Concept and Creative Direction for the campaign Plant medicine for your skin.

Launched the all-new Beetle in 2013.

Video work for the Emerald Nuts brand. Concept direction.

Direct from California vineyards wine brand.

Retail marketing and store launch.

Concept and Creative Direction for the launch of Papa ‘s Select Sessions.

I design and develop retail experiences that bring brands to life in the real world. My work includes retail spaces, merchandising, fixtures, retailer campaigns, pop-ups, and branded experiences across consumer, automotive, and wellness brands.

A selection of copywriting and creative direction work developed across automotive, cannabis, retail, and consumer brands. From campaign concepts and brand voice to digital experiences and integrated communications, the work combines strategy, ideas, and storytelling.

Concept and Creative Direction for the launch of Papa & Barkley’s Caramel Filled Chocolates.

I have experience creating and producing ooh concepts.

Skilled in directing photography.

Marketing and Creative Direction for WestRock Restoration

In 2017–18, I served as Director of Special Projects for The Bouqs Company, managing the $2M+ buildout and move into the company’s 15,000-square-foot Silicon Beach headquarters. The project included the interior design and development of a Town Hall, full kitchen, lounge, and floral work center.

Integrated Campaign for Diet Dr. Pepper.

Directed the concept and content production for Volkswagen’s NY Auto Show

A selection of automotive creative work focused on bringing brands to life across experiential campaigns, event kits, email, and in-market experiences. The work combines creative direction with campaign development and production across physical and digital touchpoints.

Creative Direction

Concept and Creative Direction for the launch of Papa & Barkley’s Releaf Gummies.

Marketing, Branding, and Creative Direction for the dispensary brand Urbana